Thinking Like Jesus: About Self

Thinking Like Jesus: About Self

Philippians 2: 1-11–For forty years, Burger King marketed its burgers with the motto “Have it your way.” Then, in 2014, the company changed its slogan to “Be your way,” stating that its changed saying had been designed to remind people “they can and should live how they want anytime.” A year later, the company changed its motto to “Your way,” a more familiar slogan that maintained the spirit behind its predecessor.
Slogans offer insights into our culture because they attempt to capture the ‘spirit’ of a generation to capture consumers’ attention. Burger King’s mottos points to something I suspect we all recognize – we live in an increasingly individualistic and self-absorbed culture. Paul’s teachings stand in contrast to our culture’s focus. Because of his understandings of Jesus, Paul urged people to have an attitude about themselves that would motivate them to put others’ interests ahead of their interests. We will consider Paul’s comments to the Philippians, in which he holds out Jesus as a model for how his audience should think about themselves.