Advertisements populate almost every space in our lives. Those ads often try to convince viewers to buy whatever goods or services they market by outlining how they will improve their lives. I have yet to see an advertisement that – in a non-humorous nor non-ironic way – sells its product by highlighting the persecution and suffering it will bring into peoples’ lives. However, that is the tactic Peter used to address the suffering experienced by his audience. We will therefore consider Peter’s message in 1 Peter and its connection to our effort to become increasingly Christlike people.